Like his legendary father, NASCAR driver Dale Earnhardt Jr. is a perennial fan favorite. Earnhardt Jr., who is also known as Dale Jr. or Little E began racing in 1999 and has 154 top ten finishes, including 18 wins. Sponsors have always flocked to the likeable spokesperson, whose main partners today are the National Guard and Mountain Dew Amp Energy drink. Both sponsors have been with Dale Jr. since he joined the Hendricks Motorsports NASCAR team in 2008. In February of 2011, Congresswoman Betty McCollum proposed an amendment to ban the military from sponsoring NASCAR teams, but it was defeated, allowing the National Guard to remain Little E’s sponsor.
Two of Earnhardt’s partners are companies that are near and dear to his heart, Hammerhead Entertainment, a entertainment production company, and the Whiskey River night spots in Charlotte and Jacksonville. Both are entities founded by Little E.
Earnhardt is also a spokesperson for Wrangler Jeans and Nationwide Insurance, a company that his family has been a customer of for 30 years.
From 2000 to 2007, the sponsor most closely associated with Earnhardt Jr. was Budweiser beer. Unfortunately, Earnhardt lost the sponsorship when he left Dale Earnhardt Inc. — his deceased father’s race team, which was being run by his stepmom — to join NASCAR’S top racing team, Hendrick Motorsports.